Tennessee basketball fans were urged to “Feed the Floor” in an effort to create an overwhelming homecourt advantage for the Vols at Thompson-Boling Arena last season, and the nation’s most fervent fans answered the call while helping power the Big Orange to the 2018 SEC Championship.

That popular “Feed the Floor” promo—and in particular, an in-game video featuring All-SEC wing Admiral Schofield—earned national acclaim recently when it was named a silver award winner in the category of “Fan Engagement Video” at the National Association of Collegiate Marketing Administrators (NACMA) Convention in Washington, D.C.

Initiated in 2003, the NACMA “Best Of” Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 14 categories, with each category divided into three groups based upon school size and conference affiliations. In 2017-18, nearly 1,000 entries were submitted through the NACMA community.

“Kudos to the team of VFL Films, Fan Experience/Marketing, Social Media and Media Relations, as this was truly a collaborative effort,” Tennessee Associate AD for Fan Experience & Sales Jimmy Delaney said. “What I truly love about this particular award is that it gives a tip of the hat to the passion of Vol Nation. The energy of our fans gives us the ability to go over the top on our engagement.”

The Volunteers will once again be expecting fans to “Feed the Floor” at Thompson-Boling Arena during the highly anticipated 2018-19 campaign. Season-ticket renewals are now live, while new season tickets and the popular Vol Pass package go on sale on Sept. 11. Tickets can be purchase online at AllVols.com or by calling 1-800-332-8657.

All five starters from the 2018 championship squad—and the top six scorers—from that team are set to return next season. The Vols return 90 percent of their scoring, 95 percent of their rebounding, 79 percent of their assists and 9 percent of their blocks from a year ago.

Tennessee, led by reigning SEC Coach of the Year Rick Barnes, is listed in the top five nationally in multiple early preseason projections and will play a home schedule featuring games against Georgia Tech, Wake Forest and SEC foes Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi State, Missouri, South Carolina and Vanderbilt.

UT Athletics