Knoxville, TN (WOKI) Tennessee Athletics just got an official beer of the Vols, and now it also has an official moonshine!
Ole Smoky Distillery made the announcement Wednesday. Owners say the “partnership perfectly combines [their] mutual commitment to promoting local culture and values with the passion and dynamic energy of college sports.”
The deal is part of an extended partnership with University of Tennessee Athletics.
“We’re excited to welcome Ole Smoky Distillery as a partner of Tennessee Athletics,” said Vice President & General Manager of the Vol Network Steve Early. “They’re the most visited distillery in the world and they’re based right here in Big Orange Country. The Ole Smoky brand is a cultural fit for our region, as their popularity will attest, and that aligns perfectly with the passion of our fan base.”
Ole Smoky Distillery is headquartered in Gatlinburg and has been making moonshine since 2010.
