The Knoxville Ice Bears are Getting a New Name

The Knoxville Ice Bears are Getting a New Name

Knoxville’s hockey team is rebranding for one night only this week, hitting the ice as the Scruffy City Shriners tomorrow (Friday) as they take on Fayetteville.

The new team name and rebrand also comes with a new logo, color scheme, uniforms and merchandise.

The Shriners will hit the ice at 7:35 p.m. Fans can also expect a live jersey auction for some game-worn uniforms.

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Country News

The Knoxville Ice Bears are Getting a New Name

The Knoxville Ice Bears are Getting a New Name

Knoxville’s hockey team is rebranding for one night only this week, hitting the ice as the Scruffy City Shriners tomorrow (Friday) as they take on Fayetteville.

The new team name and rebrand also comes with a new logo, color scheme, uniforms and merchandise.

The Shriners will hit the ice at 7:35 p.m. Fans can also expect a live jersey auction for some game-worn uniforms.